Event Overview

Apple has announced that it will hold a new product announcement event, "Awe dropping.", on Tuesday, September 9, 2025, at 10:00 AM local time (2:00 AM JST on September 10).
The event will be streamed worldwide via the official Apple website, YouTube, and the Apple TV app.

If past years are any indication, a new iPhone will be announced at this event. This year, the highly anticipated "iPhone 17" series is expected to be the highlight.

Products Expected to Be Announced

The following product announcements are considered highly likely at this event:

• iPhone 17 series (Air/17/17 Pro/17 Pro Max)
• Apple Watch Series 11/Ultra 3
• AirPods Pro 3
• HomePod mini 2
• AirTag 2
• New Apple TV model

Particular attention is on the new model, the "iPhone 17 Air." It may appear as a thin and light model, replacing the conventional Plus.

iPhone 17 vs. iPhone 16 (Comparison)

Design and Display

• All iPhone 17 series models will support a 120Hz refresh rate.
• The "iPhone 17 Air" is rumored to have the thinnest body ever at 5.5mm.
• The camera design and body colors will also be refreshed, with new colors like orange and light blue possibly being introduced.

Performance

• CPU/RAM

1. iPhone 17: A19 chip, 12GB/16GB
2. iPhone 16: A18 chip, 8GB

• Camera

1. iPhone 17 Pro: 48MP telephoto, 24MP front camera
2. iPhone 16 Pro: 12MP telephoto, 12MP front camera

Battery

1. iPhone 17: Standard model 3,600mAh
2. iPhone 16: Standard model 3,561mAh

Price Forecast

The estimated prices, considering the exchange rate, are as follows:

• iPhone 17: 128GB~ → Approx. 120,000 yen~
• iPhone 17 Pro: 128GB~ → Approx. 160,000 yen~
• iPhone 17 Pro Max: 256GB~ → Approx. 190,000 yen~
• iPhone 17 Air: Price undecided (expected to be similar to or slightly lower than the standard 17 due to being a thin model)

US prices are expected to remain at "799 USD~," "999 USD~," and "1,199 USD~" as in previous years, but actual selling prices in Japan may increase due to the depreciation of the yen.

Key Points of New Features

• Reverse Wireless Charging (Pro models only?)
  → Possible to charge Apple Watch or AirPods by simply placing them on the back of the iPhone.

• iOS 26 New Feature "Adaptive Power"
  → Automatically optimizes power-saving performance, enabling long battery life even in thin models.

Release Date and Reservation Method

• Announcement Date: September 9, 2025 (2:00 AM JST on September 10)
• Reservation Start: Expected to be the Friday immediately after the announcement, as usual (around September 12, 2025)
• Release Date: The following Friday (around September 19, 2025)

To get an iPhone on release day, it's a golden rule to reserve it immediately after reservations open, either at an Apple Store or an online carrier shop.

Summary

The iPhone 17 series is expected to see significant enhancements in performance, camera capabilities, and design.
In particular, 120Hz support across all models and camera improvements can be considered major advancements from the iPhone 16.

Conclusion: Comparing performance and price differences, "it is recommended to wait for the iPhone 17".
The event is just around the corner. Acting immediately after reservations open is key to getting it on release day.

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If you want to save on upgrade funds, please consider used smartphones.