When Will the iPhone 16 Get Cheaper After the iPhone 17 Release? A Smart Buyer's Guide to Older Models
The release of the new iPhone 17 series is fast approaching in the fall of 2025. While the launch of a new model is always exciting, many of you are probably carefully considering the best time to upgrade, wondering, "When will the iPhone 16 get cheaper?" or "Will the iPhone 15 drop in price even more?"
This article is for you if you prioritize cost-effectiveness. We will thoroughly explain the timing and trends of price reductions for older models coinciding with the iPhone 17 launch. By analyzing past price movements, we'll tell you when and which iPhone to aim for, and the specific best time to buy. Furthermore, for those who feel uneasy about buying used smartphones, we will detail key points for choosing used products and introduce PRODIG's reliable services.
If you're interested in the latest iPhone but want to get it at the best possible price, please read on to the end and use this information to make a smart smartphone choice.
Introduction: How will the iPhone 17 release affect the prices of older models?
The launch of a new iPhone has a significant impact on the entire market. In particular, the prices of older, superseded models fluctuate greatly, making it an excellent opportunity for those looking to upgrade smartly. Let's delve into why this phenomenon occurs, its mechanisms, and the specific times when the prices of the iPhone 16 and iPhone 15 series are expected to drop.
The mechanism by which new model releases lower prices in the used market
When a new iPhone is released, many users consider upgrading to the new model. At this time, their previously used older models enter the market as trade-ins or used goods. As a result, the inventory of older models in the used market surges, disrupting the balance of supply and demand, and prices generally tend to fall. Especially just before and after a new model announcement, trade-in prices often decrease, and consequently, used retail prices tend to follow suit and become cheaper.
Furthermore, Apple and various carriers also revise the prices of older models or implement discount campaigns to clear inventory. This makes new old models available at lower prices, further driving down prices in the used market. These factors combine to make the release period of a new iPhone a "buying opportunity" to purchase older models at a good price. Understanding these price fluctuations is key to acquiring a smartphone smartly.
Predicting the specific timing for price drops of iPhone 16 and iPhone 15
Past trends show that iPhone price drops occur at specific times. The biggest price reductions can be expected from the time of the iPhone 17's announcement through its release. During this period, price revisions at the Apple Store and campaigns by various carriers begin, causing prices for both new and used devices to start falling.
After that, prices may continue to fall for a while, then stabilize or slightly rebound during periods of high demand like year-end and New Year sales or back-to-school promotions. However, the long-term trend is that prices in the used market gradually continue to fall as more time passes since a new model's release. Therefore, several months after the iPhone 17's release (roughly around the end of the year), there will still be opportunities to get an iPhone 16 or iPhone 15 at an advantageous price. Considering this trend, if you want to get one early, aim for just after the announcement; if you prioritize an even lower price, wait a little longer after the release.
Analysis from past cases! iPhone price drop timing and trends

iPhone prices follow a similar pattern every year. By analyzing past launch periods and price fluctuation examples, we can more accurately predict the trends when the iPhone 17 is released. Here, we will look at a table summarizing price changes over the past two years and specific examples.
*This table merely shows general trends. Actual prices may fluctuate due to various factors such as market demand and supply, and exchange rates. Please be aware of this.
How did iPhone 14 series prices move when the iPhone 15 was released?
When the iPhone 15 series was released in September 2023, prices for the older iPhone 14 series were generally revised. In the official Apple Store, the iPhone 14 and iPhone 14 Plus were discounted and sold concurrently; after the price revision, the iPhone 14 (128GB) went from 112,800 yen to 95,800 yen, and the iPhone 14 Plus (128GB) from 124,800 yen to 112,800 yen. On the other hand, the iPhone 14 Pro series was removed from Apple's lineup at the same time as the new model's launch.
This impact also spread to the used market, with trade-in prices for the iPhone 14 series falling just before and after the iPhone 15's release. As a result, high-quality used iPhone 14 series models became available at relatively lower prices at used smartphone specialty stores like PRODIG. The price decline stabilized approximately 2-3 months after the new model's release, around the year-end sales season. From this, we can observe a pattern where prices fluctuate significantly immediately after a new release and then stabilize after some time.
How did prices of older models (iPhone 15 series) move when the iPhone 16 was released?
When the iPhone 16 series was released in the fall of 2024, similar price fluctuations occurred. With the introduction of the new iPhone 16, prices for the older iPhone 15 series generally declined, and particularly the Pro models saw significant price movements, such as being removed from the Apple Store lineup. In the official Apple Store price revision, the iPhone 15 (128GB) was reduced from 124,800 yen to 112,800 yen, and the iPhone 15 Plus (128GB) from 139,800 yen to 124,800 yen.
Following this trend, sales prices for the iPhone 15 series in the used market also began to settle. Prices don't stabilize immediately after a new model release; they tend to gradually continue falling. Especially as more users look to sell their older models, the buyback market becomes active, and the circulation of used products increases. This creates an opportunity to purchase high-quality iPhone 15 series models at a good price in the used market.
Predicting price fluctuations at iPhone 17 launch from past trends
Based on past trends, it is highly probable that prices for the iPhone 16 series will significantly drop around the fall of 2025 when the iPhone 17 series is released. In particular, the Pro models might even disappear from Apple's official website, making new purchases potentially difficult.
On the other hand, the iPhone 15 series will see further price reductions and will likely become popular as an affordable used smartphone option. Aiming for a good-condition used iPhone 16 or iPhone 15 series at this time would be one of the smartest choices. While prices are expected to stabilize around the end of the year based on past examples, used items are unique, so if you find a quality device, it is recommended to consider purchasing it early.
Click here for a list of used iPhone 16 series models from PRODIG
https://prodig-shop.com/collections/iphone-16series
Click here for a list of used iPhone 15 series models from PRODIG
https://prodig-shop.com/collections/iphone-15series
Click here for a list of used iPhone 14 series models from PRODIG
https://prodig-shop.com/collections/iphone-14series
Don't miss the best time to buy a used iPhone! Smart model selection
As the iPhone 17 launch approaches, many of you might be wondering whether to choose an iPhone 16 or an iPhone 15. Both are undoubtedly high-performance models, but it's crucial to select one that balances price and performance. Here are some tips for choosing a model that suits your smartphone usage.
iPhone 15 for price, iPhone 16 for performance?
The iPhone 16 and iPhone 15 each have distinct strengths. The iPhone 16 features the latest chip and improved camera and battery performance, making it suitable for users who demand higher performance. On the other hand, the iPhone 15 offers more than enough performance for daily use, and its biggest appeal is that it can be acquired at an even more affordable price than the iPhone 16.
If you're looking to "enjoy the latest games at high graphics settings" or "perform advanced video editing," then we recommend choosing the iPhone 16 without hesitation. However, if your primary uses are "social media, video viewing, and web browsing," or if you view your smartphone "primarily as a means of communication," then the cost-effective iPhone 15 should more than satisfy you. Both models are available at attractive prices in the used market, so choose wisely according to your needs.
Click here for a list of used iPhone 16 series models from PRODIG
https://prodig-shop.com/collections/iphone-16series
Click here for a list of used iPhone 15 series models from PRODIG
https://prodig-shop.com/collections/iphone-15series
Aim for PRODIG's used price fluctuations and sale periods
PRODIG regularly holds sales to help customers get used smartphones at even better prices. We sometimes offer products at more advantageous prices during periods of price fluctuation, such as around the release of new iPhone models or during year-end and New Year holidays. PRODIG's official X (formerly Twitter) provides timely updates on such sales information and latest arrivals, so be sure to check it out to avoid missing out on a good deal.
Furthermore, PRODIG's online store clearly displays product conditions in four ranks from S to C, allowing you to compare and choose based on the balance between price and condition. S-rank refers to unopened new products, A-rank to very good condition, B-rank to good condition with minor scratches from normal use but no operational issues, and C-rank to conditions with noticeable scratches or paint peeling but no impact on functionality. It's crucial not only to consider the price but also to choose a device whose condition you find acceptable, which is vital for making a satisfying used smartphone purchase.
PRODIG shares sales information and other great deals on its official X!
https://x.com/prodig_inc
Click here for PRODIG's list of sale items
https://prodig-shop.com/collections/sale
Checklist to avoid pitfalls when buying a used smartphone

When purchasing a used smartphone, choosing solely based on low price might lead to regrets later. Especially if you feel "somewhat uneasy about used items," it's crucial to know the points you should definitely check before buying. Here's an important checklist to help you use a used smartphone with peace of mind.
Battery condition: For continued peace of mind
One of the most crucial points when choosing a used smartphone is the "battery condition." Batteries are consumables and degrade with prolonged use. For iPhones, you can check the maximum capacity by going to "Settings" > "Battery" > "Battery Health & Charging." If this value drops below 80%, the battery's life may worsen, or the device may unexpectedly shut down. When buying a used smartphone, always confirm if this maximum capacity is stated and what its value is. At PRODIG, we clearly state the battery condition for all devices, so you can purchase with confidence.
Network usage restrictions (red lock): Always check before purchase
Network usage restriction, commonly known as a "red lock," refers to a state where a device's network use is restricted by a carrier because its payment has not been completed or it has been used fraudulently. When a device is in this state, it cannot communicate except via Wi-Fi, making calls and mobile data communication impossible. When purchasing from a used smartphone specialty store, always confirm the network usage restriction status. PRODIG only handles devices with no network usage restrictions ("○") or those expected to become unrestricted ("△"), so you can use them with peace of mind.
Device rank: Understanding the external condition
The external condition of used smartphones varies from product to product. At PRODIG, we evaluate product conditions in four ranks from S to C. S rank is for unopened new products, A rank is for very good condition with only minor scratches, B rank is for good condition with scratches and dents from normal use but no operational issues, and C rank is for devices with noticeable scratches or paint peeling but no impact on functionality. If you care about the external condition, choose A rank; if you want to get it as cheaply as possible, consider B or C ranks. Choose the optimal rank according to your budget and preferences.
Choosing a reliable store: Emphasizing warranty and support systems
The most important aspect of buying a used smartphone is choosing a reliable store. If you purchase from an individual or a store with inadequate warranty and support, there's a risk that they won't be able to assist you in case of an issue. PRODIG offers a thorough inspection system and its own quality guarantee to address any potential defects. We have a customer-centric support system in place to ensure you can use your device with peace of mind even after purchase. If you have concerns about used products, we recommend purchasing from a specialized store like PRODIG.
Learn more about PRODIG's reliable warranty
https://prodig-shop.com/pages/guarantee
PRODIG for smart upgrades! Combine purchase and trade-in for better deals
Upgrading your iPhone is not just about getting a new smartphone, but also a good opportunity to sell the smartphone you've been using. At PRODIG, we not only offer used smartphone sales but also buyback services for unwanted smartphones, providing an optimal service for those looking to upgrade smartly.
PRODIG's inspection system and reliable warranty: Thorough quality control
At PRODIG, to ensure our customers can use used smartphones with peace of mind, all devices undergo strict inspections by specialized staff. We check a wide range of items, from the external condition to internal functions (camera, buttons, sensors, etc.) and battery status. In the unlikely event of a defect after purchase, rest assured that we offer our unique warranty system. You can use your smartphone with the same peace of mind as a new device, without having to settle for it being a used item.
High-price trade-ins for unwanted smartphones: Upgrade smartly and fund your purchase
For smartphones you no longer need after an upgrade, please use PRODIG's trade-in service. If you're considering purchasing the iPhone 17, selling your iPhone 16 before its price drops can potentially get you a higher trade-in value. PRODIG offers top-tier prices for smartphones and tablets in the industry. By using the money you get from trade-in towards the purchase of a new smartphone, you can upgrade more affordably. We offer online appraisals as well as in-store trade-ins at our Akihabara location, so feel free to consult us.
PRODIG for trade-ins of unwanted smartphones! Smart upgrades!
https://prodig-kaitori.com/

Extensive Selection: Find everything from older models to the latest ones
PRODIG's online store boasts a wide range of iPhone models, including the iPhone 16 and iPhone 15 series, as well as older models like the iPhone 14 series. With various search filters such as price range, model, color, and storage capacity, you're sure to find the perfect device that matches your budget and preferences. Why not discover a device that enriches your smartphone life at PRODIG, from the latest models to older, cost-effective ones?
Click here for a list of PRODIG's used iPhone products
https://prodig-shop.com/collections/iphone
Frequently Asked Questions (FAQ)

Here are answers to common questions about purchasing used smartphones.
When will the iPhone 16 series become cheaper?
Based on past trends, we predict that prices for the iPhone 16 series will start to drop around the fall of 2025, when the iPhone 17 series is announced and released. Especially a few months after release, around the end of the year, prices should stabilize, offering an opportunity to purchase at a good price.
Can I trade in a used iPhone?
Yes, PRODIG offers trade-in (buyback) services for used iPhones. The trade-in value varies depending on the condition and model, but by getting your used smartphone appraised, you can put the money towards the cost of a new one.
Are used iPhones sold at PRODIG SIM-free?
Used iPhones sold at PRODIG are, in principle, SIM-free devices. You can use them with SIM cards from any carrier, including docomo, au, SoftBank, and Rakuten Mobile, so please rest assured.
What kind of support and warranty do you offer after purchase?
PRODIG provides its own reliable warranty to ensure you can use your smartphone with peace of mind after purchase. In the unlikely event that a defect is found in the device within a certain period after purchase, we will offer repair, exchange, or refund options. Please refer to the warranty page for details.
Learn more about PRODIG's reliable warranty
https://prodig-shop.com/pages/guarantee
Conclusion
The launch of the iPhone 17 presents an excellent opportunity to acquire an iPhone 16 or iPhone 15 series at a good price. By referring to past price fluctuation trends, consider upgrading your device smartly at the perfect time for you. PRODIG fully supports your used smartphone purchase with thorough quality control and a reliable warranty. Why not find your new companion at the PRODIG online store?
Click here for a list of used iPhone 16 series models from PRODIG
https://prodig-shop.com/collections/iphone-16series
Click here for a list of used iPhone 15 series models from PRODIG
https://prodig-shop.com/collections/iphone-15series
Click here for a list of used iPhone 14 series models from PRODIG
https://prodig-shop.com/collections/iphone-14series
