It is customary for Apple products, especially iPads and iPhones, to have new models announced every fall. However, there are times when "no new model was announced that year."
For example, with the iPad series, there might be no updates for models like the Air or mini for a certain year, and the current model remains on sale until the following year.

This "year after no new product lineup" might seem like a time when you'd want to hold off on buying. However, this timing often presents an "opportunity to purchase previous models at a great price."

However, it's also important to note that it's not always "the right time to buy for everyone." This article will clearly explain how to decide whether to purchase during this unique timing, from the perspectives of price, performance, and support.

Why the year after no new product lineup can be a "good time to buy"

1. Prices tend to drop

When new Apple products are announced, older models are often reduced in price or sold as Apple Certified Refurbished products.
For example, it's not uncommon for a previous generation iPad model to become 10,000 to 20,000 yen cheaper after a new model is released. If new stock remains, you can expect a discount from the regular price, and used/refurbished products will also drop in price in the market.
In other words, the following year often becomes an excellent time to aim for a previous model that offers "sufficient performance at a great price."

2. Wider range of choices

The period when both new and previous models are sold concurrently offers the richest variety of specs and price points.
For example, users who "don't need the very latest features but want a certain level of performance" can maximize their cost-effectiveness by choosing a previous model instead of the latest one.
 Additionally, having ample stock means you can flexibly choose options like storage capacity and color, which is an advantage.

Reasons why the following year is not always "the right time to buy"

1. Lacks the latest technology

Naturally, previous models have some disadvantages in terms of processing performance and features compared to the latest models.
For example, when the M2 chip-equipped iPad Pro was released, while the performance difference from the previous generation M1 model seemed small, there is actually a noticeable difference in specific tasks such as video editing and AI processing.
If you "want to use cutting-edge features" or "want to use it for a long time," there is a higher possibility that choosing the latest model will bring greater satisfaction than a previous model.

2. Shorter support and OS update period

Apple generally discontinues OS support approximately 5-6 years after launch. If you purchase a previous model, that support period is already one year shorter.
In other words, for those who "want to use it for a long time," purchasing a previous model can also be a risk of buying a device with a shorter lifespan.

Three key points for deciding when to buy

1. Assess the balance between budget and performance

If a previous model has been significantly discounted and has sufficient performance for your intended use (watching videos, browsing, document creation, etc.), it's an excellent time to buy.
Conversely, if the latest model can be purchased for only a small price difference, choosing the latest model might be more cost-effective in the long run.

2. Utilize Apple Certified Refurbished products

Apple Certified Refurbished products come with a 1-year warranty, just like new products, and are attractively priced at up to 15% off.
Since there is almost no practical difference compared to new products, this is a very strong option if cost-effectiveness is a priority. Especially in the year when the new product lineup remains unchanged, the availability of refurbished products tends to increase.

3. Aim for the period just before the current model is discontinued or a new model is announced

Apple products may see price reductions or clearance sales right before or after a new model is announced.
In past examples, old models have been significantly discounted at mass retailers and official websites within a few weeks of announcement events (e.g., September).
By identifying this period, you can maximize your chances of purchasing at the most advantageous price.

If your purpose is clear, purchasing a "previous model" is a very smart choice

The year after no new product lineup is a time when many people are torn between "should I wait for the latest model, or buy a previous model?"
The important thing is to clarify your purpose: "Why am I buying this model?"

• ✔ For the latest technology and long-term use → Wait for a new model to be released, or choose the latest model
  
  

• ✔ For cost-effectiveness and general use → Aim for a discounted previous model or a refurbished product
  
  

Apple products generally have high basic performance, and even a generation older can often be used comfortably for several years. By effectively utilizing a discounted previous model, you can make a smart purchase.